Client : Church Chicken, USA

Year : 2012

KEY ISSUES ADDRESSED :

• Major competitors have stronger presence in Jakarta compared to Medan
• Good correlation between sales performance to visibility of outlet and accessibility of both building and outlet.
• Inconsistent branding

RECOMMENDATIONS :

• Better visibility from full glass façade or open façade, creating direct visibility to counter and menu.
• In retail centre, outlet should have good accessibility from entrances
• Retail concept: Lifestyle retail centre, with high concentration of F&B tenants and entertainment tenants
• Different mall concept, different suggested locations
• Consistency in branding (logo, colours, etc.)

IMPLEMENTATION BY CLIENT :

• Adopted open façade or glass façade to many of their outlets
• Has since implemented more consistent brand (logo, yellow colours, etc.)
• Addition of delivery hotline
• Closed down non-performing stores/outlets that were badly positioned.