Client : Wika Realty

KEY ISSUES ADDRESSED :

• Not a popular area to sell condotels
• Different tourist profile of the area compared to the popular Kuta and Seminyak

RECOMMENDATION :

• Price: 35 sqm for USD101K (2013 pricing) – Hotel room unit
• Villa units should target rich family investors, not typical condotel buyers.
• Spa area at the beach front, but restaurant area advised to be located at the top, overlooking rice fields.
• Hotel/Resort should focus on family activities

IMPLEMENTATION BY CLIENT :

• 97 Rooms & 38 Luxurious Villas
• Marketing gimmicks include:
  • Sky Bar and Restaurant
  • Beach Front Spa
  • Kids Club, Horseback Riding
• Price : USD125K for 30 sqm unit (2015) for hotel room unit
• Spa on the beach front
• Restaurant close to lobby (at the top)
• Big villas close to beach front
• Focus on kids and family activities

(preliminary site plan recomendation by RES)

(current site plan from marketing brochure)