Client : PP Properti

Year : 2015

KEY ISSUES ADDRESSED :

• High density of retail centre competition in the surrounding area
• Captive market from the apartment residents (and future phases)
• Need to capture the market’s attention, but allow for future development for another (larger) retail centre development in the Grand Kamala Lagoon superblock
• To be a supporting retail centre to the main developments, size will be limited.

RECOMMENDATION :

• Mid to Mid-Up segment Community Retail Centre
• Dominant on F&B and small anchors
• Embrace GKL’s outdoor concept and combine it with the needs from communities.
• Tenants should be attractive enough to pull in outside visitors, but remain functional and useful for the apartment residents.
• The retail centre size can increase slightly from the client’s initial planning.
• A semi-permanent free-standing anchor dominated centre maybe required to attract more visitors in this early stage and increase the exposure of the GKL project as a whole. The structure can be demolished later as the development progresses.

 

IMPLEMENTATION BY CLIENT :

• Currently constructing the apartment towers (as end of 2015)
• Architects and landscape designers is currently working together for the supporting mall to meet the expected concepts and tenants’ common criteria with new layouts and new landscape design.
• Marketing of this retail centre is expected to start once the new layouts are done.
• The mall has now been opened with the name of Lagoon Avenue Bekasi (as of late 2017)