Client : Senyiur Group

Year : 2012

KEY ISSUES ADDRESSED :

• Good potential for logistics warehouse (consumer goods)
• Potential demand for housing development

RECOMMENDATION :

• Start with warehouse and residential, and expand later.
• Residential and warehouse could be developed from different entrance points.
• Warehouse compound should be positioned close to Mahulu bridge, thus closer to the proposed road that will be a strategic logistic route.

IMPLEMENTATION BY CLIENT :

• JO and JV cooperation with Ciputra group that were aggressive in both residential and warehouse
• Ciputra implemented our recommendation, with the location of warehouse/industry and residential.
• The proposed road to Mahulu bridge has been completed and became the strong selling point
• Residential development achieved success in initial marketing campaign despite the slowing economy of Samarinda.