Client : CBD Ciledug Mall (PT. SIL)

Year : 2014

In addition to the market study of retail centres in the surrounding area, RES did a primary survey, involving various methods from questionnaires, pedestrian flow counting, to path following.

KEY ISSUES ADDRESSED :

• Uneven traffic flow in Mall 1 and Mall 2
• Too many vertical traffic movements in Mall 2
• Problems with strata-title units, mainly in Mall 1
• Bad visibility for visitors and Lack of tenant enforcements
• Problems with air conditioning & engineering department
• Better rental rate potentials if the mall could reposition itself (also with help of renovation works)

RECOMMENDATIONS :

• Increase horizontal movements inside the mall
  • Mall 1 needs a retail magnet (an effective anchor)
• Improvement of Tenancy mix
• Expanding Target market
  • The Cinema has proven that the mall could attract visitors from higher segment. Need support from other suitable tenants.
  • Higher segment visitors spend more during their visit
  • The planned mall extension could cater for this higher segment
• Improvement on the retail corridors
• Enforcements to tenants. Ensuring enjoyable shopping experience for visitors
• Increase seatings to allow increase the time people spent in the mall