Mall at Grand Kamala Lagoon – Market & Feasibility Study
Client : PP Properti
Year : 2015
KEY ISSUES ADDRESSED :
- High density of retail centre competition in the surrounding area
- Captive market from the apartment residents (and future phases)
- Need to capture the market’s attention, but allow for future development for another (larger) retail centre development in the Grand Kamala Lagoon superblock
- To be a supporting retail centre to the main developments, size will be limited.
- Mid to Mid-Up segment Community Retail Centre
- Dominant on F&B and small anchors
- Embrace GKL’s outdoor concept and combine it with the needs from communities.
- Tenants should be attractive enough to pull in outside visitors, but remain functional and useful for the apartment residents.
- The retail centre size can increase slightly from the client’s initial planning.
- A semi-permanent free-standing anchor dominated centre maybe required to attract more visitors in this early stage and increase the exposure of the GKL project as a whole. The structure can be demolished later as the development progresses.
IMPLEMENTATION BY CLIENT :
- Currently constructing the apartment towers (as end of 2015)
- Architects and landscape designers is currently working together for the supporting mall to meet the expected concepts and tenants’ common criteria with new layouts and new landscape design.
- Marketing of this retail centre is expected to start once the new layouts are done.
- The mall has now been opened with the name of Lagoon Avenue Bekasi (as of late 2017)