CitraGrand Senyiur City – HBU Study & JV Analysis

Client : Senyiur Group

Year : 2012

KEY ISSUES ADDRESSED :

  • Good potential for logistics warehouse (consumer goods)
  • Potential demand for housing development

RECOMMENDATION :

  • Start with warehouse and residential, and expand later.
  • Residential and warehouse could be developed from different entrance points.
  • Warehouse compound should be positioned close to Mahulu bridge, thus closer to the proposed road that will be a strategic logistic route.

IMPLEMENTATION BY CLIENT :

  • JO and JV cooperation with Ciputra group that were aggressive in both residential and warehouse
  • Ciputra implemented our recommendation, with the location of warehouse/industry and residential.
  • The proposed road to Mahulu bridge has been completed and became the strong selling point
  • Residential development achieved success in initial marketing campaign despite the slowing economy of Samarinda.

CitraGrandSenyiur